Privacy Policy

Inquiry forms.When a family sends a message to a retirement home through our site, we collect the sender's name, email address, phone number (optional), and message text. This information is forwarded to the retirement home operator and stored in our database.

Operator claims and accounts. When a retirement home operator claims a listing, we collect their name, email address, job title, phone number, and the name of their facility. We use this to verify the claim and create a dashboard account.

Billing information. Payments for featured listings are processed by Stripe. We do not store credit card numbers. Stripe may retain payment data under its own privacy policy.

Usage data. We use Google Tag Manager and Google Analytics to understand how visitors use the site (pages viewed, search terms, referral sources). This data is aggregated and does not identify individuals by default.

We use personal information only for the purposes it was collected:

• To forward your inquiry to the retirement home you contacted
• To verify operator identity and manage dashboard access
• To process subscription payments for featured listings
• To send transactional emails (claim approval, inquiry confirmation)
• To improve the site based on aggregated usage patterns

We do not sell personal information. We do not use it for advertising profiling.

Retirement home operators receive the name, email, phone number, and message of families who contact them through the site. By submitting an inquiry, you consent to this disclosure.

Dignified.ca staff can access inquiry and claim data for support and verification purposes.

Service providers who process data on our behalf include:

• Supabase (database and file storage, hosted in the US)
• Stripe (payment processing, US)
• Google (analytics, US)
• Resend (transactional email, US)

Each provider is bound by its own privacy policy and, where applicable, data processing agreements. Data transferred outside Canada is protected by contractual safeguards.

Inquiry records are retained for up to two years to allow operators to reference past family contacts. Operator account data is retained while the account is active and for one year after closure. You may request earlier deletion (see Section 6).

We use essential cookies for session management (login state). Google Analytics sets analytics cookies when you visit the site. You can disable cookies in your browser settings; doing so may affect site functionality.

Under PIPEDA you have the right to:

• Access the personal information we hold about you
• Correct inaccurate information
• Withdraw consent and request deletion, subject to legal or contractual limits

To exercise these rights, email hello@dignified.ca with your name and request. We will respond within 30 days.

This site is not directed at children under 16. We do not knowingly collect personal information from anyone under 16.

We may update this policy from time to time. When we do, we will update the date at the top of this page. Continued use of the site after a change constitutes acceptance of the revised policy.

Questions about this policy or our privacy practices? Contact us at hello@dignified.ca or use our contact page.